In a stadium of over 40,ooo people, how do you keep the casual and diehard fans engaged? Sidelines speaks to the New York Mets’ in-game host, trusted with creating a party in the stands.

When the noise online matters just as much as the noise in the stands, how do you break through? Sidelines speaks to the sports marketing experts trusted by Red Bull, PSG, and UFC to manage their brand.

Discover how Ross Cooke reveals the raw emotion and untold stories behind iconic sporting moments.