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How an in-game host is redefining the Mets experience
In a stadium of over 40,ooo people, how do you keep the casual and diehard fans engaged? Sidelines speaks to the New York Mets’ in-game host, trusted with creating a party in the stands.
Amelia cox
Jun 63 min read
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The next step in wearable sport tech
Move over Whoop and Oura – Plantiga’s insole technology is transforming the way athletes analyse their movements and recover from injuries in sport.
Amelia cox
Jun 52 min read
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How infrared sportswear is boosting performance
What do the Premier League, Formula 1, and British Swimming all have in common? They trust Kymira’s infrared-infused products and sportswear to accelerate their athletes’ performance and reduce injury.Â
Amelia cox
Jun 34 min read
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Leaps of faith: the world of elite cliff diving
From the circus to Red Bull’s World Series Cliff Diving competition, Stéphane Lapointe has devoted his career to coaching a high-stakes sport safely – and helping his athletes mentally prepare.
Amelia cox
Jun 26 min read
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From the laundry room to snaps with Snoop Dogg: inside American football
He doesn’t score goals or lift trophies, but when a helmet breaks, something goes missing, or Snoop Dogg needs a running partner, American football equipment manager Patrick Reaves is always one step ahead.
Amelia cox
May 304 min read
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How sports brands stay #Winning
When the noise online matters just as much as the noise in the stands, how do you break through? Sidelines speaks to the sports marketing experts trusted by Red Bull, PSG, and UFC to manage their brand.
Amelia cox
May 294 min read
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Built by nature, worn by athletes
Usain Bolt is the fastest human, but a cheetah can outrun him by nearly three times his top speed. Nature is powerful and its brilliance is inspiring designers to create performance-enhancing technology and Sidelines is diving into the details.
Amelia cox
Apr 176 min read
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Ross Cooke: The photographer responsible for capturing some of the greatest moments in sport.
Discover how Ross Cooke reveals the raw emotion and untold stories behind iconic sporting moments.
Amelia cox
Apr 166 min read
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Weathering the storm
Before the skis can hit the slopes, it’s snow expert and meteorologist Luke Snow, who delivers the forecasts that determine whether the sport events can run.Â
Amelia cox
Jan 84 min read
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How surfing carved its own distinctive soundtrack
With the UK’s largest surf and music festival on the horizon, we spoke to the world’s definitive expert on surf and music culture, Timothy J
Amelia cox
Apr 22, 20245 min read
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Coach-Athlete misconduct: victims are left unsupported with lasting trauma
A comprehensive investigation has uncovered a sexual abuse scandal within the sports world, revealing the long-term trauma athletes have end
Amelia cox
Apr 20, 20246 min read
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